Ok, so you’ve written a book, what are you going to do with it now? You’ve done the edits, you’ve written and re-written it and you really want the world to have your story and no one wants to publish it.
This tends to be the problem writers have. They have they brilliant works that they’ve worked on for months and years and they want to share it, but the publishers just aren’t interested.
Build your own audience and show the publishers that you do have a story that will sell and people will like. It’s what Scott Sigler and Seth Harwood did.
On March 16, 2008 Seth Harwood’s novel Jack Wakes Up was released by Breakneck Books and hit Amazon.com like a thunderstorm. It raced up the Amazon charts with purchases from the fans who have already heard the story, they’ve read the pdf, and they still shelled out money for the book because it’s worth having on the shelf. Some of them even bought copies for friends and family.
On April 1, 2008 Scott Sigler’s thriller Infected came out, released by Crown Publishing, and hit bookshelves everywhere. I’ve read reports of fans being angry with the book stores because Infected wasn’t on the new release shelves; they had to hunt for it. Some fans have even raided the stores and put the books on the new release shelves themselves let alone walked out with two or three copies of it.
Not only has big publishing missed out in the past by not publishing these brilliant writers they’re now paying the price by watching people like Sigler and Harwood sell like madmen. Why? Because by not publishing them they were able to display a long finger and podcast the work, build up their fan base and rip the publishing world apart now that they have been released.
This new take in publishing has also allowed people like JC Hutchins be picked up by St. Martin’s Press. JC has close to 40,000 fans all chomping at the bit and anxious to get their hands on the 7th Son Trilogy in dead tree form and they’re not even releasing it until late next year, St. Martin’s asked him for something new to be published first. How’s that for standing up and taking notice?!
The San Francisco Chronicle has released an article about how Sigler and Harwood have blown open the doors on podcast media taking form in dead tree format. I’ve already chimed in over there, it’s nice to see people who have overcome the squishing big publishing tried to do and opened the doors for others.
What makes this all the better is that by getting creative and giving their content away for free, there are probably more LOYAL fans of these authors than there are of the well known big names.
If you enjoy all things creative then I implore you to go check out the article. Leave feedback if you’d like. And if you haven’t already, check out their works.
Have a creative weekend!
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